Chegg’s Global Day of Impact is an annual event where employees worldwide gather together to support the communities they live and work in from mentoring students and serving meals to assembling hygiene kits and more. For the 2024 event, I redesigned the official logo, which was featured globally across Chegg’s offices.
Role
Graphic Designer, Illustrator
Services
Logo design, T-shirt design, print/digital marketing collateral
Concept
The previous logo was considered too busy and needed to be pared down. I sketched out multiple ideas to convey the company's message that could be scaled for both print and digital
Iterations
After creating additional iterations, we also played with different color variations that followed the brand’s guidelines.
Deliverables
The final logo was chosen because it felt unified, uplifting, and reflective of Chegg’s commitment to community impact.
The impact
The new logo infused the campaign with a vibrant new spirit and was proudly displayed on T-shirts and office screens as well as posted across social media platforms like Instagram and LinkedIn, helping to create a shared sense of connection worldwide.
Team
Associate Creative Director: Claire Fraze
Art Director: Nancy Qian
Design Lead: Lydia Ho